A Leading Independent Broker-Dealer

Headquartered in New York City, Royal Alliance is one of the country's leading independent broker-dealers, with more than 2,400 financial advisors who service more than $35 billion in account assets.

We cater to the entrepreneurial advisor who is driven to build a superior business. With our parent company, American International Group, Inc (AIG), one of the world’s leading financial services firms, we provide financial advisors access to resources designed to enhance their professional growth.

Royal Alliance is where strong-willed, intensely motivated advisors take that first red-carpet step to realize their greatest potential.